Sue Mazza’s Newsletter – News You Can Use!
In Today’s Newsletter
The 3 Biggest Mistakes Avon Reps Make When Prospecting
Today’s Bit Of Humor (We can all use a bit more fun in our lives)
A Challenge For You (Only Accept If You Want To Grow Your Business Faster!)
The 3 Biggest Mistakes You Can Make When Prospecting
There are lots of mistakes we can make when we are learning our business. Here are 3 of the top mistakes I see new (and a few experienced) Networkers make when prospecting. (And, how to avoid them!)
Mistake #1 – Making it “All About You!” Our prospects want to know what is in it for them when looking at our product or opportunity. They don’t care so much about what we want. They know what they want. If they’re looking at our business opportunity, most often, they want to make more money, be appreciated and recognized, get a discount, etc.
If they’re looking at our products, remember WIIFM – What’s in it for me? That’s what they want to know. Stress the benefit that your product will bring them How will they feel, look, act when they use your product. What will happen when they use your product? If you have many products, pick one at a time to feature in your message (newsletter, blog post, email, tweet, photo, text, etc) and share the benefits that your prospective team member will gain from using it.
Mistake #2 – Looking for “Needers” instead of Leaders Let’s be honest. This business isn’t for everyone. People joining our business as promoters (vs customers) need to have some people skills. It’s a great benefit if they also have some business sense. SImple things, like having a checking account or knowing how to use a computer. They don’t have to be Superstars coming into the business but they do need to have one important quality. That quality is to BE COACHABLE. I’d rather have one coachable newbie on my team rather than 10 know it alls. I’ve built a great business and have helped hundreds to do the same. I may not know it all, but I sure do know alot. It’s important that our prospective team members be willing to listen and learn. They don’t need to do it the exact same way we do, but they do need to be willing to learn. Don’t just look for people who need help. Many times, they are professional victims and will drag you down as they expect you to do all the work for them. You want to attract leaders who are ready, willing and able to take the business, and with your coaching, Run With It!
Mistake #3 – The Hit and Run Approach This mistake will kill your business fast. What I’m talking about here is LACK OF CONSISTENCY. It’s more important to talk with 1 – 3 people a day and follow up with them until they make a decision (and after) than it is to talk to 100 one day and then do nothing for the next three months. You want to be consistently “filling your funnel” with prospects, and working with them at all stages of the process so that you have a consistent number of new team members to mentor, coach and help become successful. It take awhile to fill your prospecting funnel of course, which is why it’s so important to be consistent. Those networkers who use the “Hit and Run” approach often find themselves feeling burned out and discouraged as they repeatedly start and stop their business growth.
A Bit Of Humor
We talked alot today about how to talk with people in a way that matters to them. These 5 advertising slogans show this in a funny way!
- Scandinavian vacuum manufacturer Electrolux used the following in an American ad campaign: “Nothing sucks like an Electrolux.”
- The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means “bite the wax tadpole” or “female horse stuffed with wax” depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.”
- In Taiwan, the translation of the Pepsi slogan “Come alive with the Pepsi Generation” came out as “Pepsi will bring your ancestors back from the dead.”
- Also in Chinese, the Kentucky Fried Chicken slogan “finger-lickin’ good” came out as “eat your fingers off.”
- The American slogan for Salem cigarettes, “Salem – Feeling Free,” got translated in the Japanese market into “When smoking Salem, you feel so refreshed that your mind seems to be empty.”
A Challenge For You
I’m sending this out to you on a Thursday. Here’s your challenge. Between now and Sunday, each time you leave your house or at least once every day for these next four days, find one new place to leave a brochure, business card or prospecting flyer. Don’t just drive by and take note of it, actually pull over, park your car and walk into the business. Smile and say: “Would it be ok if I leave a few Avon brochures here for your customers?” Maybe you go into the gas station to pay instead of paying at the pump. Or buy a pack of gum at the convenience store. Pick up a new lamp or picture at a yard sale. Give a brochure to the Barista at Starbucks. The skies the limit.
The goal is more than to expand your business into 4 or more new places. It’s to get you into the habit of sharing your business everywhere you go and with everyone you meet. Have fun, keep track of your stops and results. If someone says, no thanks, that’s ok too. Your “job” is to complete your task, regardless of the results. When you do this consistently, you’ll see your business grow by leaps and bounds! (For those of you reading this and saying…well, I didn’t open this until after Thursday… the goal is for your to do this for the next FOUR DAYS. Tell us about your prospecting adventure on Facebook at https://www.facebook.com/groups/EndlessProspects
Would you like to tap into the wisdom of almost 50 of the Top Avon Sales and Recruiting Leaders?
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