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I had a Facebook friend ask me a question, one that I get asked alot, probably almost daily by someone either on or offline.

The question was – how do I grow my business and find more customers?

The first thing I recommend is – Complete your training with your particular business opportunity. So many people start their new direct sales/network marketing business by purchasing their starter kit and then rushing out blindly to embarrass themselves in front of their friends and family. Enthusiasm is a wonderful thing, but “Ignorance on Fire” is not the best choice when you can keep, even grow your excitement for your new business as you learn about your products and learn some skills to grow your business! Kind of like a baby learning to walk… so much to learn before you can run!

Most companies have “getting started” training for new representatives. For example, courses like: Becoming a Top Seller, Marketing your Business and Growing your E-Business! 🙂

In our coaching call series, we cover several fun and exciting ways to find new customers FAST! We even have a list of over 100 places to leave your brochures, flyers, catalogs and samples!

Next, make your list of your current contacts. Sometimes when I ask people to do this on our initial appointment, they’ll only write down 5 or 6 names. That is, until I ask them to pull out their cellphone and start working from that! Most people know hundreds, if not thousands of people! Sometimes we’ve forgotten that many too! Memory Joggers are great. Things like.. start with A – who do you know that is an Attorney or Accountant? B – Babysitter, C- Cook or Counsellor – you get the idea.

And, as you have heard the fortune’s in the followup, it really is. I personally know people who start each sales cycle with nothing, but when it’s time to place the order, have HUGE sales because they have followed up with their current and prospective customers. Successful Sellers are simply those who prospect, present and follow up more than unsuccessful Representatives. I teach that everywhere I go and it always proves to be true.

I always believe that learning with your mind and learning through our actions should go hand in hand, so here are 5 great ways to grow your customer base.

1. Remember when you were a girl or boyscout?

The Motto “BE PREPARED” is so important when working your business! Have your brochures, flyers, samples, labelled and ready to go each day. Maybe you want to take a half hour the night before to have a box of catalogs and samples ready to go the next morning. You can label brochures while you watch TV even! Then, get that box into your car, right next to you in the front seat and ready to go. Flyers, catalogs, samples and business cards do us no good if they stay in our office!2. Ask for Help. Find Helpers for your Business. From kids who will pass out flyers at parades, to a friend who will take on a route of bulletin boards at coffee shops and laundromats to travel to weekly and replenish your notes and flyers, to friends who work and can take a brochure or samples to work with them and leave them in the break room, helpers can multiply your business efforts! Reward them with a small product gift or a small discount. Some may even like it enough to become a distributor on your team as well!


3. Target Your Market!

EVERYONE is NOT a prospect for your business, no matter how great you think it is. You will turn people off by poorly focused prospecting efforts. If you sell cosmetics or skincare – who is your market? Mostly women. Where will you find groups of women? Daycares, schools, medical offices, etc. And you’ll find them in groups! One of my “Lazy Lady’s Secrets to Success”! Is it easier to travel to 10 people to present your product or service? Or to Travel to One Place with 10 People? (This is one strategy that we have fun with as we teach it in our coaching series) If you sell Diet Products, where might you find people interested in losing weight? Gyms, Health Clubs, Doctor’s Offices, Chiropractors (for their bad backs and knees), even Dunkin Donuts! Who knows, by the time they are on their third boston creme donut, they might like to read your literature! Target your market and save time and money while you help people who are interested in your product or opportunity.

4. Do you collect business cards? Perhaps you have them neatly filed away, or like I used to, in stacks with rubber bands holding them together! Let’s dust them off and begin to contact them! Perhaps some cards are from people already in your business! Start connecting and sharing ideas – who knows that one of you will have an idea that will help the other? Or, are some potential customers or team members? Develop an email that’s short and sweet to direct them to your website and send out 5 a day. You can just change the name and email as you go from your template, so it will only take a few minutes. Easy to do, Easy Not to do. This is one of those slight edge activities that can make you alot of money, IF you take the time to do it!

5. Add a signature line to everything you send out online. You can easily do this in most email programs. Just click on the HELP button in whatever email program you are using and type signature in the search box. Easy to follow directions will come up for you to get this up and running in minutes. You can include a link to your website, a short one or two lines about your business and your contact information. Now, every email you send, whether it’s for business, or just to pass a joke along, will have valuable information about your business for everyone to see!

There are SO many more ideas! From Long Distance Prospecting, to Peer Networking Groups, to practicing the Power of 1, the most important thing is to pick two or three prospecting ideas that are comfortable for you and use them every single day!

Here’s To Your Success!

Sue Mazza
New Coaching Call Series Begins Tuesday January 5th and runs for 10 weeks, including special guest trainer! 10 weeks – $10 each – $100 for the series. You’ll be glad you did.
Email for details:

One Response so far.

  1. Would like to know what is available in the coaching series.   Thank You Joan Rateliff

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